Marketing Manager

The foundation is built. Pour fuel on what is working.

What You’ll Actually Do

The content foundation exists. There is a VSL, SEO infrastructure, and a defined brand voice. What is missing is the person who owns the inbound engine and makes it compound over time. You run SEO, email, paid ads, and funnel optimization. You track what works and double down on it.

Is This Role For You?

You have had the skills but not the autonomy. You wanted to test things, own results, and move fast, but needed three approvals first. You want to own a marketing function where your results are visible and your decisions are actually trusted.

Responsibilities

• Own and execute SEO strategy including content planning, publishing, and technical optimization
• Manage email marketing campaigns, automations, and list growth
• Run and optimize paid ad campaigns across Meta, Google, or LinkedIn
• Improve VSL and funnel conversion rates through systematic testing
• Manage the content calendar in coordination with content production
• Report on lead generation metrics weekly with clear takeaways, not just numbers

What Success Looks Like

• Inbound leads increase month over month within 90 days
• The email list grows consistently with qualified Med Spa owner subscribers
• Paid CAC is tracked, understood, and actively being improved
• Marketing runs independently. The founder does not need to be involved in day-to-day execution.

What We’re Looking For

• Hands-on experience owning B2B marketing for a service, agency, or SaaS business
• Real proficiency in SEO, email marketing, and paid ads, not just familiarity
• Funnel and conversion rate optimization experience with results you can show
• You make decisions from data, not gut alone
• AI content tool fluency. You use it to produce more without sacrificing quality.
• You manage your own priorities without being told what to work on